Credit: Jeong Ji Woo Instagram
Jeong Ji Woo, the sister of BTS member J-Hope , announced that she will be closing her fashion brand Charmeeze, marking the end of her two-year journey.
On October 30th, Jung shared a heartfelt message on her Instagram, writing, “I have some heavy news to share. With the rapidly changing market trends and the realistic challenges of running a brand, I went through countless trials and errors. After much thought, I’ve decided that now is the time to conclude Charmeeze’s journey.”
She reflected on the brand’s significance, saying, “Charmeeze is a label that carries over 10 years of my experience and taste in fashion. I’ve poured my heart into it for more than two years, and communicating through fashion has meant so much to me. That’s why making this decision was far from easy—it comes with a mix of emotions and a deep sense of regret.”
Jung went on to thank her supporters: “For the past 10 years, I’ve been able to keep challenging myself without fear because of the customers who cheered me on and walked alongside me.”
She concluded with optimism about her future: “As I close this chapter, I want to take time to think more deeply about the direction I should take as a brand director and creator—one that’s more sustainable and meaningful. I hope you’ll continue to watch my next journey.”
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