Credit: S2 Entertainment
The music video for KISS OF LIFE’s latest tune, “Sticky,” has sparked a heated debate among K-pop fans over its provocative content.
Released on the 1st, the “Sticky” music video quickly shot to the top of a video platform’s trending list, garnering a lot of attention. However, specific scenes in the video have made some viewers frown.
“Sticky” is a lively summer track with a refreshing vibe, filmed in a seamless one-take style against the stunning backdrop of Poland. Despite its cheerful atmosphere, the music video has faced criticism for being overly sexualized. The scenes in question feature the group members lying down while performing hip-thrusting choreography, with male dancers suggestively dancing behind them. Some netizens reacted negatively, commenting, “The hip dance was intentional, wasn’t it?” and “That was a bit over the top.”
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