Credit: King Kong by Starship, Varo Entertainment
Netflix has officially announced the star-studded cast for its upcoming variety show, Jae-seok’s B&B Rules!, headlined by one of South Korea’s most beloved television personalities, Yoo Jae Seok.
The show will follow the legendary host as he takes on the challenge of running a guesthouse for the first time in his 34-year career, with popular actors Lee Kwang Soo and Byun Woo Seok joining as his trusted staff.
The casting brings together a mix of proven comedic chemistry and fresh energy. Lee Kwang Soo, known for his long-standing, hilarious dynamic with Yoo Jae Seok on hit shows like Running Man , is expected to be a major draw for viewers. Joining them is the rapidly rising star Byun Woo Seok, who is set to bring an unpredictable and new dynamic to the group. The synergy between the three distinct personalities is already a major point of excitement for the upcoming series.
In Jae-seok’s B&B Rules!, Yoo Jae Seok will trade his hosting microphone for the keys to a guesthouse, personally welcoming guests to a unique camp experience. The show’s appeal lies in its simple, heartwarming concept: a place where guests can “chatter, play, and fool around with Yoo Jae Seok,” creating special memories, moments of genuine connection, and plenty of laughter.
Producer Lee So Min, who is heading the production, shared her excitement about the cast. “We anticipate that this duo, combining familiarity with novelty, will generate delightful synergy and create an even richer chemistry,” she said. Lee also teased that more additions are on the way, noting, “New staff members are also scheduled to join,” raising anticipation for future announcements.
Jae-seok’s B&B Rules! will stream exclusively on Netflix, with a release date to be announced soon.
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