
Credit: Song Ji Hyo’s Instagram
Song Ji Hyo is giving fans a personal look at the latest collection from her lingerie brand, NINA.SSONG, by modeling the new products herself.
On August 26, the Running Man star took to social media to announce the new launch. The post was accompanied by a series of promotional photos featuring her in the designs. In the cozy, sunlit images, Song Ji-hyo exudes effortless charm in a comfortable grey bralette and matching shorts.

Credit: Song Ji Hyo’s Instagram
Song Ji-hyo launched her lingerie brand with a focus on designs that balance practicality and style, earning admiration from both fans and fashion enthusiasts.
The successful launch comes after she candidly spoke about the challenges of entrepreneurship earlier this year on Running Man . “I started a business, but the worries are big,” she admitted at the time. “Some days, I only get one or two orders.” Despite those early hurdles, her determination appears to be paying off.
Instagram에서 이 게시물 보기 송지효(Song Ji Hyo)(@my_songjihyo)님의 공유 게시물
Romance Rekindled? Song Ji Hyo Calls Kim Jong Kook Honey on ‘Running Man’