bts v coca-cola ambassador - 1

Credit: Coca Cola Korea, V Instagram

V is popping open a fizzy new chapter—this time, with Coca-Cola Zero.

Yesterday, Coca-Cola Korea dropped a red-hot teaser on their official social media, sending fans into a frenzy. The bold red image featured the phrases “Best Artist Ever? Best Coke Ever? YES”, with a prominent “V” and a checkmark that all but confirmed what fans were already suspecting: V was joining the Coca-Cola family.

Without a single caption, the BTS member shared the teaser to his own Instagram story—instantly confirming to ARMY around the world that he’s officially Coca-Cola Zero’s newest ambassador.

But for some fans, the reveal was already old news. Internet sleuths had been buzzing ever since a photo surfaced two weeks ago showing V casually holding two Coke bottles at a restaurant. Dressed in a bunny-printed shirt, V’s playful double-fisting of the classic glass bottles had already sparked speculation online.

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Credit: Coca Cola Korea

The announcement also marks another addition to V’s growing lineup of ultra-luxe “C brands.” With Compose Coffee, Cartier, and Celine already under his belt, Coca-Cola is the latest to join his curated list.

Freshly discharged from military service, V is already gearing up for a big year ahead. A full BTS studio album and a global world tour are expected to drop sometime next year—making his Coca-Cola campaign the first of many high-profile moves in his post-service comeback.

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